Think lab

The science of storytelling

At Liwa, we love to tell great stories and make meaningful connections. Learn, reflect and adopt best practices and enhance domain knowledge to produce content that engages and entertains. Below are a few blogs that reflect our ethos and inpiration.

- Knowledge
6 Actionable Content Strategy Ideas During Challenging Times
Challenging times are opportunities disguised as problems – and brands must act fast. Brands need to be as useful as possible by combining purpose + practicality + creativity.
- Marketing
Why is Storytelling important for your business?
Brands are entertainment hubs, and the only way that can be heard is through effective stories.
- Video production
Video production – the latest tips and tactics
Keep up with the competition need to know what’s happening to video production right now and the latest tips and tactics for 2021.
- SEO
Your brand needs SEO – can video help?
SEO is an effective way to get people to drive traffic to your website, get people to go through the content, and eventually aid in converting them.
- Promotional video
The importance of promo videos
Video content is vital to business owners; 55 percent of people are watching online videos daily and spend over twice more time on video pages. 45 percent use promotional videos on their home page.
- Explainer video
We’re known as the best explainer video maker – here’s why
Explainer videos can work great for businesses intending to stand out from the competition and provide something unique to their customers.
- Knowledge
Why VR is the right tool for marketing properties
Virtual reality or VR is the use of computer technology to create a simulated environment. So, unlike traditional video or imaging, it immerses users in a 3D environment.
- Knowledge
Video predictions - what does the future hold for video?
As technology and digital habits advance, video predictions and usage have increased in 2020 and are expected to continue in 2022.
- Strategy
Video marketing strategy
Video marketing is a concept that has been around for a while now, it is proving to be an effective part of marketing techniques.
- Healthcare
Video marketing for healthcare
If a picture is worth a thousand words, a video is worth a million.
- Social media content
Social media video content
Social media video content: getting high-quality content for your channels.
- Digital marketing
Science of storytelling
Storytelling is the new buzzword that has characterized the shift from traditional selling.
- Digital marketing
Navigating the messy middle with video marketing
Google’s insight team and the Behavioral Architects came up with new research laying its focus on “the ‘messy middle’, a space of abundant information and unlimited choice.
- Digital marketing
Digital media for business
It has become common for marketers to use digital media platforms to promote their brands in this modern day.
- Digital marketing
Digital marketing trends
As a result of the pandemic, the retail landscape has been dramatically transformed, with clients creating new shopping habits and having higher expectations from brands.
- B2B
Creating B2B content
Content marketing has been one of the most successful marketing techniques used by B2B marketers. The Content Marketing Institute estimates that 89 percent of B2B marketers use content marketing.