Video production

Promotional video

Explainer video

Virtual reality

Knowledge

Social media content

Storytelling

Digital marketing

Think lab

Challenging times are opportunities disguised as problems – and brands must act fast. Brands need to be as useful as possible by combining purpose + practicality + creativity. 

6 Actionable Content Strategy Ideas During Challenging Times

Marketing

Brands are entertainment hubs, and the only way that can be heard is through effective stories. 

Why is Storytelling important for your business?

Keep up with the competition need to know what’s happening to video production right now and the latest tips and tactics for 2021.

Video production – the latest tips and tactics

SEO is an effective way to get people to drive traffic to your website, get people to go through the content, and eventually aid in converting them. 

Your brand needs SEO – can video help?

Video content is vital to business owners; 55 percent of people are watching online videos daily and spend over twice more time on video pages. 45 percent use promotional videos on their home page.

The importance of promo videos

Explainer videos can work great for businesses intending to stand out from the competition and provide something unique to their customers. 

We’re known as the best explainer video maker – here’s why

Virtual reality or VR is the use of computer technology to create a simulated environment. So, unlike traditional video or imaging, it immerses users in a 3D environment.

Why VR is the right tool for marketing properties 

As technology and digital habits advance, video predictions and usage have increased in 2020 and are expected to continue in 2022. 

Video predictions - what does the future hold for video?

Strategy

Video marketing is a concept that has been around for a while now, it is proving to be an effective part of marketing techniques.

Video marketing strategy

Healthcare

If a picture is worth a thousand words, a video is worth a million. 

Video marketing for healthcare

Social media video content: getting high-quality content for your channels.

Social media video content

Storytelling is the new buzzword that has characterized the shift from traditional selling.

Science of storytelling

Google’s insight team and the Behavioral Architects came up with new research laying its focus on “the ‘messy middle’, a space of abundant information and unlimited choice.

Navigating the messy middle with video marketing

It has become common for marketers to use digital media platforms to promote their brands in this modern day. 

Digital media for business

As a result of the pandemic, the retail landscape has been dramatically transformed, with clients creating new shopping habits and having higher expectations from brands.

Digital marketing trends

Content marketing has been one of the most successful marketing techniques used by B2B marketers. The Content Marketing Institute estimates that 89 percent of B2B marketers use content marketing.

Think lab

At Liwa, we love to tell great stories and make meaningful connections. Learn, reflect and adopt best practices and enhance domain knowledge to produce content that engages and entertains. Below are a few blogs that reflect our ethos and inpiration.

The importance of promo videos