Think lab
The science of storytelling
At Liwa, we love to tell great stories and make meaningful connections. Learn, reflect and adopt best practices and enhance domain knowledge to produce content that engages and entertains. Below are a few blogs that reflect our ethos and inpiration.
Science of storytelling
Storytelling is the new buzzword that has characterized the shift from traditional selling.
Navigating the messy middle with video marketing
Google’s insight team and the Behavioral Architects came up with new research laying its focus on “the ‘messy middle’, a space of abundant information and unlimited choice.
Digital media for business
It has become common for marketers to use digital media platforms to promote their brands in this modern day.
Digital marketing trends
As a result of the pandemic, the retail landscape has been dramatically transformed, with clients creating new shopping habits and having higher expectations from brands.
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