Journeying Through the Realm of Innovation

Overview

Core42 provides a holistic suite of AI enablement solutions spanning cloud, data, cybersecurity, and digital services, meticulously designed to guarantee customer success. 

By consistently developing and implementing cutting-edge technologies and strategies, Core42 positions itself at the forefront of industry advancements. This commitment to innovation showcases Core42's expertise and builds trust and credibility among its clients and peers. 

Through strategic collaborations with industry leaders such as Microsoft and NVIDIA, Core42 fortifies its position as a formidable force in the technology landscape. As a subsidiary of G42, a key contributor to Abu Dhabi's AI-focused development strategy, our mission at Liwa was clear: To showcase the cutting-edge technology offered by Core42 to its clients and tell the story for the world to understand. 

Challenge

We were commissioned to produce a corporate film for Core42, aiming to spotlight the brand's core functions, its underlying technology, and the solutions it offers to its clientele. Our primary challenge lay in simplifying the intricate topic of AI while preserving the essence of the brand's identity and its technological prowess. 

Craft

We embarked on a transformative journey to redefine design and storytelling standards for a brand synonymous with cutting-edge technology. Core42, a trailblazer in the realm of AI, presented us with the challenge of crafting messaging that resonated with a broader audience and effectively showcased the remarkable contributions of Core42 to its clients and communities. 

Our creative conceptualization revolved around delving into the conceptual intricacies of the tech landscape, particularly in the development of a corporate film that would be used for years to come. This endeavor demanded a verbal narrative that simplified complex technological concepts while underscoring Core42's mission and impact. Concurrently, our visual expression sought to demystify technology on a grand scale, spotlighting the brand's achievements and projecting a future-forward vision for Core42 through captivating graphics and a meticulously crafted script that encapsulated the essence of Core42's DNA. 

The culmination of our collaborative efforts with the Core42 team yielded a corporate video that stands as a testament to our dedication and creativity. Meticulously crafted illustrations and visuals, each thoughtfully stylized, serve as a reflection of Core42's progressive ethos and unwavering commitment to innovation.

The video has been seen by a larger tech audience across the globe for events such as Gitex Dubai, Africa and Brazil. Further, it serves as a focal point for both internal and external stakeholders, doubling as a persuasive sales tool. 

Taking the narrative forward 

Following our collaboration with the Core42 team and gaining insights into their brand communication strategies, we were entrusted with the task of producing a video for one of their B2B products, JAIS. This animated video aimed to showcase the product's functionalities tailored for busy B2B professionals and illustrate the value it brings to its customers.

The project took on added significance as the video was intended for presentation at a Microsoft Global event, setting a high standard for our work. Our objective was to create a content piece that not only informed viewers about the benefits of the JAIS app but also demonstrated our proficiency in translating complex technological concepts through storytelling for a global audience such as Microsoft. 

Taking the narrative forward, we developed an engaging and informative product introduction video for Compass GPT which is also a Core42 Product. This video served as a cornerstone for our broader communication strategy, effectively showcasing the product's features and benefits. The video not only introduced Compass GPT but also highlighted its utility and advantages. 

The video communication significantly enhanced the effectiveness of our messaging strategy for Core42. This shift from traditional messaging materials to dynamic video content resulted in several key benefits:

Visual Clarity: The videos leverage visual elements like animations, infographics, and live demonstrations to simplify complex concepts, making them easier for the audience to grasp.

Emotional Connection: The ability to convey tone, emotion, and personality through voice, music, and visuals creates a deeper connection with the audience, making the message more memorable and engaging.