The brief
Make Clorets one of the freshest brands on social media across 4 regions. A global brand with localized experiences.
Case study
CloretsBreathing freshness into every post
Article
Creating content for various regions that engages audiences and reminds them to induce freshness into every moment. Clorets a brand by Mondelez suggests just that and the mandate was to build a strong association of freshness in the consumers mind. Closer to the brands values.
Our Approach
Content Strategy:
Product
Ingredients/USP’s
Educative evolution of freshness
Food/ eating occasions
Inspirational post
Everyday Clorets Confidence
Confidence tips
Everyday grooming
Relationship post
Topical/ festive
Engage with Clorets
Experiential posts
Gifs
Confidence meter
Games
Brand tonality:
Confident
Quirky
Intelligent
Positive
Dependable
Approachable
Communication tone:
Fresh experiences
Quirky reaction to situations
Happy existence
Confident lifestyle
Young attitue
Our mission
Launch. Engage. Sustain
Our execution
Posts that had the highest reach
Posts that generated the highest sentiments
Interactive post games to engage with our audience
Creation of gifs
The result
Increased number of fans: 2,138,967 and growing
Engagement rate: 3.7% average Over the last year, Clorets grew to become one of the fastest brands on social media across 4 regions. It stands today as an immersive social media brand engaging its audience in creative content and fresh conversation.
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