RAK Bank Case Study

A case study reflecting the insight trails leading to an engagement based campaign #anyreasontotravel for the RAKBANK HighFlyer Platinum Credit Card. Originally intended only for social media as branded video content, the 3 films went on to become a full-fledged campaign across social media, television & theatres.

  • Client: RAK Bank
  • Industry: Banking
  • Service: Branded Video Content
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