KAANE American International Tobacco Co. FZE is a category leader in the United Arab Emirates. The redesign of their website was aimed at bringing alive this distinction and to project the company as the leader that it is. Using classy and understated imagery a certain sense of earnestness was brought to the rejuvenated digital presence of the brand. The website now boasts of a contemporary look and feel. The new UI & UX is aimed at being easy-to-use. The website is responsive across devices and brings alive the product proposition in all its glory across all touch points.