KAANE American International Tobacco Co. FZE is a category leader in the United Arab Emirates. The redesign of their brochure was aimed at bringing alive this distinction and to project the company as the leader that it is. Using classy and understated imagery a certain sense of earnestness was brought to the rejuvenated presence of the brand. The use of quality imagery reflects on the international presence of the brand. The use of special printing techniques ensures that the brochure stands out. The kind of imagery used pushes the refined sensibilities of the brand. The brochure has been designed to be easy-to-read and data laid out to be easy-to-consume to aid in the faster turn around of business, especially that coming from the B2B space.